2013: Establishment of MAXCAT Vertriebs GmbH, with the Gauselmann Group (now MERKUR GROUP) taking a stake in the company

2016: Outright acquisition by the Gauselmann Group (now MERKUR GROUP), with the company renamed XTiP Sportwetten Vertrieb GmbH

2020: Integration into MERKUR Sportwetten GmbH

2024: Brand Switch from XTiP to MERKUR BETS

The MERKUR GROUP has been active in the German sports betting market under the XTiP brand since 2013. In addition to a stationary offering with its own betting shops and numerous franchise locations, XTiP has a broad online sports betting offering. Customers can place their bets not only in the modern XTiP shops but also conveniently via the XTiP app and the customised online platform.

MERKUR Sportwetten GmbH has been managing the franchise business and sales activities of the former XTiP Sportwetten since 2020. This allows customers to develop their own offering on the German sports betting market under the name MERKUR BETS.

3 facts about MERKUR BETS

  • Unlimited betting offer: At MERKUR BETS, bets can be placed on numerous sports. Around 10,000 live bets as well as 250,000 pre match bets in over 50 sports leave nothing to be desired.
  • First-class quality: Both the homepage and the platform solution have been certified by the Global Gambling Guidance Group (G4) for outstanding quality.
  • Synergy effects: As part of a strong team, MERKUR BETS benefits from the close cooperation within the MERKUR GROUP and can thus draw on years of experience as well as expert knowledge.