Cashpoint Sports betting


1996: Establishment of CASHPOINT Sportwetten GmbH

2012: Entry into the danish sports betting market

2014: Establishment of CASHPOINT Denmark ApS

In the B2C sector, CASHPOINT is active with the companies CASHPOINT Sportwetten Vertrieb GmbH and CASHPOINT Denmark ApS. CASHPOINT Sportwetten Vertrieb GmbH, headquartered in Gerasdorf near Vienna, is responsible for the sports betting business on the Austrian market, while CASHPOINT Denmark ApS manages the Danish sports betting offer of the MERKUR GROUP. With more than 750 betting outlets such as betting offices, shop-in-shop solutions, kiosk systems and self-service terminals in Austria and another 330 outlets in Denmark, CASHPOINT is the leader in both countries and continues to expand this position thanks to its high product quality and flexibility.

Both CASHPOINT Sportwetten Vertrieb GmbH and CASHPOINT Denmark ApS are intensively committed to youth and player protection. All offers exceed the high standards of the respective country regulations. In Austria, CASHPOINT is, among other things, a member of the Play Fair Code initiative of the Austrian Ministry of Sports and a partner of the Institute for Gambling & Addiction.

3 facts about CASHPOINT

  • Impressive diversity: Cashpoint offers its customers 500,000 betting options – including sports betting, live betting and a sophisticated online offering.

  • High experience factor: With over 8,000 events to date, Cashpoint consistently has special live events in its repertoire.

  • Responsibility: The protection of minors and players is a top priority at CASHPOINT. The measures include, among other things, regular staff training and detailed information offers.