2005: Establishment of Betcenter

2011: Licensing of the Betcenter betting shop

2014: Licensing of the online business

2020: Extension of licenses for another nine years (stationary and online)

With over 85 sales outlets, the Betcenter Group is considered one of the most important and largest providers of stationary sports betting in Belgium. The company was founded in 2005, and in 2011 all Betcenter betting stores were licensed. Since 2014, the company has also held a license for online betting. This means that the wide range of products can be made available to customers in a tailored manner - both stationary and online or mobile.

The Betcenter Group consistently aligns its actions with the needs of the customer. This includes a betting offer that covers over 40 sports. In addition to excellent profit opportunities and user-friendly platform solutions, innovative approaches and the constant further development of the product are central factors in the company's success.

3 facts about Betcenter

  • Strong in the MERKUR GROUP: Betcenter belongs to an international network that has specialised in sports betting. It includes, for example, the subsidiaries Merkur Sportwetten (Germany), Totolotek (Poland) and Cashpoint (Austria and Denmark).
  • Comprehensive prevention management: Betcenter – like the MERKUR GROUP generally – places a lot of emphasis on effective youth and player protection. The measures include, among other things, regular staff training as well as the provision of detailed information in relation to the subject.
  • Uniform solutions: Betcenter makes use of synergy effects that arise within the MERKUR GROUP. For example, the company therefore works with the same platform solution as Cashpoint.