Development of sports betting solutions (B2B)

The Gauselmann Group has been active in the sports betting business since 2005 as a provider and broker of sports betting, both in Germany and internationally. The sports betting segment comprises the ‘product house’, including betting agent CASHPOINT Solutions in Vienna and the sales organisations in the core markets Germany (under the XTiP brand), Austria and Denmark (CASHPOINT) and Belgium (Betcenter).

Within the Gauselmann Group, the MERKUR business segment is responsible for the technical development of the sports betting offerings while the operation and marketing of sports betting products falls under the remit of the Gaming operations business segment.

What we offer

The sports betting brands XTiP, CASHPOINT and Betcenter have a stationary and an online-based offering. The land-based business comprises company-owned betting agencies, as well as a franchise system for betting shops, points of sale and shop-in-shop systems. Online betting offerings can also be accessed via the desktop or via an app on a mobile device. A personalised customer card that can be used on all platforms allows customers to access all sports betting content and services uniformly and conveniently.

CASHPOINT Solutions

In addition, adp MERKUR GmbH is responsible for the ‘product house’ CASHPOINT Solutions, which develops and provides land-based and online complete solutions for XTiP, CASHPOINT and Betcenter. All product solutions from CASHPOINT Solutions can at all times be reliably adapted to the country-specific laws and regulations of the target markets and meet the highest quality and security standards thanks to certification in accordance with DIN ISO 27001.

Our development

All development processes for the sports betting business come together at adp MERKUR GmbH, the heart of the MERKUR business segment. This is where the machines for all the group's sports betting brands are developed and produced. The terminals are available in basic and premium versions with a payout function, have a clear and intuitive user interface and offer the highest level of service and security.