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Subsidiaries

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MERKUR.COM AG

As the central holding and parent company of the MERKUR GROUP, MERKUR.COM AG has many subsidiaries. After it was established in 1980, the parent company was first renamed Gauselmann AG in 1990 and then MERKUR.COM AG in 2024. The heart of the holding company, with its 370 employees, beats at the Espelkamp and Lübbecke locations in North Rhine-Westphalia.

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MERKUR INHOUSE AGENCY

MERKUR INHOUSE AGENCY develops and realises all advertising and marketing campaigns for the group of companies. With many years of experience in the areas of branding, visual and strategic communication and visualisation of brand aesthetics, the authentic presentation of the brand values and corporate philosophy is the focus of every individual project.

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BEIT GmbH

BEIT GmbH acts as a full service provider to the MERKUR GROUP and provides integrated IT solutions to the holding companies and their subsidiaries from a single source. From its beginnings as a department of the MERKUR GROUP, BEIT developed into a stand-alone subsidiary.

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MERKUR Immobilien und Bauprojekte GmbH & Co. KG

MERKUR Immobilien und Bauprojekte GmbH & Co. KG was established in 1991 and is responsible for the planning, construction and management of properties of the MERKUR GROUP. These include the office buildings, arcades and apartments of the MERKUR GROUP, as well as the training centre Benkhausen Castle.

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Holding

Business division Merkur (b2b)

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adp MERKUR GmbH

In the MERKUR GROUP, adp MERKUR GmbH (former adp Gauselmann) is responsible for the development, production and sale of games and amusement machines. The company was established in 1972 and currently has around 1,200 employees.

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MERKUR SERVICE

As the service provider of the MERKUR GROUP, MERKUR SERVICE combines the subsidiaries MSG MERKUR Spielgeräte Service GmbH and Service MERKUR GROßHANDEL. The company has a total workforce of around 300 employees in eleven branch offices throughout Germany. The main location is in Lübbecke.

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bede Gaming

Bede Gaming is a leading supplier in the development and provision of online gaming platforms for lotteries, casino, sports betting and bingo operators. Bede provides world class solutions to operators looking to achieve their digital ambitions.

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CASHPOINT Solutions GmbH

Based in Gerasdorf near Vienna, CASHPOINT Solutions GmbH offers customised and comprehensive product solutions for the sports betting and gaming industry.

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Betcom Ltd.

Betcom Ltd., which was established in 2008, is a company that very successfully develops innovative games and has initially specialised in the the British market.

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Blueprint Gaming Limited

Blueprint Gaming Limited, which has its headquarters in Newark, is among the top five leading multi-platform developers and providers of digital games (online and mobile) in the United Kingdom.

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edict eGaming GmbH

edict eGaming GmbH, with registered office in Hamburg, specialises in the development and sales games for the online casino market.

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Euro Payment Group GmbH (EPG)

Euro Payment Group GmbH (EPG) is a payment service provider that supports its customers with modern, cost-efficient and secure payment solutions.

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MERKUR GROßHANDEL

MERKUR GROßHANDEL, which was established in 1970, acts as a sales organisation within adp MERKUR GmbH and operates via a network of eleven branch offices throughout Germany and via its online shops.

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GeWeTe Geldwechsel- und Sicherheitstechnik GmbH

GeWeTe Geldwechsel- und Sicherheitstechnik GmbH, which was established in Mechernich in 1993, has developed into the leading provider of cash-handling systems worldwide.

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HESS Cash Systems GmbH

Since its establishment in 1885, the HESS Group has specialised in the development, production and marketing of high-quality money-processing system solutions that are “made in Germany”.

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MERKUR Dosniha S.L.

MERKUR Dosniha is among the gaming companies in Spain that have the richest tradition. Its approximately 110 employees look after the sale of games and machines in Spain for the MERKUR GROUP.

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MERKUR Freizeit Leasing

MERKUR Freizeit Leasing (MFL) is the financial services provider of the MERKUR GROUP and offers its customers tailor-made rental, leasing and licence models.

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MERKUR GAMING

The MERKUR GROUP has been active in international markets since as far back as 1985, firstly as Stella International Spielgeräte GmbH and, from 2003 onwards, through MEXIM GmbH & Co. KG. The companies were merged in 2005 as part of the realignment of the international business activities to form MERKUR GAMING.

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MERKUR GAMING India Private Ltd.

MERKUR GAMING India Private Ltd. is headquartered in New Delhi and, alongside adp MERKUR GmbH, is considered to be the company that has the greatest resources in the area of games development within the MERKUR GROUP.

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Regal Gaming and Leisure

Regal Gaming and Leisure, which was established in 1997, currently employs around 430 people and is successful as an installer of coin-op machines in the British market.

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Schneider Automaten GmbH

Schneider Automaten GmbH has been part of the MERKUR GROUP since 1984 and has been an important sales partner in the intervening years.

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Sunshine Games LLC

Sunshine Games LLC, the game design studio and subsidiary of the MERKUR GROUP that is headquartered in Las Vegas, specialises in the design and development of games for the American market.

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BUSINESS DIVISION Gaming Operations (B2C)

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Betcenter

The Betcenter Group with its around 150 points of sale is considered to be one of the most significant and major providers of sports betting in Belgium.

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CASHPOINT Sportwetten

CASHPOINT Sportwetten Vertrieb GmbH, headquartered in Gerasdorf near Vienna, is responsible for the sports betting business on the Austrian market, while CASHPOINT Denmark AsP manages the Danish sports betting offering of the MERKUR GROUP.

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MERKUR CASINO MARE

With MERKUR CASINO MARE, the MERKUR GROUP owns a high-quality provider for the operation of casinos on cruise ships.

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MERKUR CASINO GmbH

MERKUR CASINO operates around 800 modern entertainment centres in Europe under the trademark of the laughing MERKUR sun. The concept, which is based on the standards of a four-star hotel, is groundbreaking - and that is why Paul Gauselmann is considered the "inventor" of the modern venue.

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MERKUR Games a.s.

The opening of the company’s first arcade in Königgrätz marked the start of its successful presence on the Czech market. The success of the MERKUR umbrella brand in the Czech Republic has grown steadily since then.

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MERKUR Games Holding

MERKUR Casino International is also successful in the Netherlands. Within the MERKUR GROUP, the Dutch market has a special significance, as this is where the international success story began.

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MERKUR Games d.o.o.

The company MERKUR Games d.o.o., which is behind the MERKUR AUTOMAT brand, is headquartered in Belgrade and has specialised in the operation of arcades in Serbia.

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MERKUR CASINO d.o.o.

When the MERKUR GROUP opened the first MERKUR AUTOMAT KLUB in Zaprešić in 2006, it tapped into Croatia as an important market in Europe.

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MERKUR SLOTS S.L.U.

MERKUR SLOTS S.L.U. is the flagship of the MERKUR GROUP in Spain. The company, which has its headquarters in Palma de Mallorca, operates a total of 15 arcades in Spain.

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PALMS MERKUR CASINO JSC

As a subsidiary of the MERKUR GROUP, the company PALMS MERKUR CASINO JSC has specialised in the operation of arcades in Bulgaria.

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MERKUR SPIELBANKEN

Since 2013, the MERKUR GROUP has also been active in the casino sector. Under the MERKUR SPIELBANKEN brand, the MERKUR GROUP operates eight of its own casinos in Saxony-Anhalt and North Rhine-Westphalia and also has stakes in seven further locations in Berlin and Rhineland-Palatinate.

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MERKUR Sportwetten

MERKUR Sportwetten GmbH consolidates the complete national and international sports betting business of the MERKUR GROUP. It includes the brands XTiP (Germany), Cashpoint (Austria and Denmark) and Betcenter (Belgium) as well as the Cashpoint Solutions service provider in Vienna and the Cashpoint Limited betting provider in Malta.

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msp Münzspielpartner GmbH & Co. KG

msp Münzspielpartner is one of the leading gaming machine installers in Germany and combines gastronomy and the installation business within the MERKUR GROUP.

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MERKUR CASINO UK

The British gaming chain MERKUR CASINO UK has been an important part of the MERKUR GROUP since 2012. The company has steadily expanded through further acquisitions and now operates over 230 gaming arcades throughout the UK under the MERKUR CASHINO and MERKUR SLOTS brands.

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ROYAL CASINO DGS GMBH

With over 50 venues, Royal Casino DGS GmbH is a successful arcade operator throughout Germany.

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MERKUR BETS

MERKUR BETS offers a broad online sports betting offer in addition to a stationary offer with its own betting shops and numerous franchise locations.

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E. Duske GmbH & Co. KG

E. Duske GmbH & Co. KG is active in the vending machine installation business within the MERKUR GROUP and operates throughout Germany under the MERKUR GASTRO umbrella brand.

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Gustav Lauser GmbH

Gustav Lauser GmbH is active in the vending machine installation business within the MERKUR GROUP and operates throughout Germany under the MERKUR GASTRO umbrella brand.

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M. Hartmann-Automaten GmbH & Co. KG

M. Hartmann-Automaten GmbH is active in the vending machine installation business within the MERKUR GROUP and operates throughout Germany under the MERKUR GASTRO umbrella brand.

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